my background and experience
I've been an employee, freelancer, and business owner over the years, which helps me get inside the soup-to-nuts of what you're doing, so that you're not only growing your business, you're also avoiding dead ends.
My transition into copywriting started back when I was working in the fashion industry. I stepped in as a pinch hitter for other small business owners when they needed blog posts, website pages, and promotional materials for industry events. From international supply chains to small artisan cooperatives, from the runway tents to the factory floor, seeing the business process in action connects the dots far beyond pixels on a page.
When the digital age came calling, I'll be honest, it held very little appeal for me at first. I'm an urban GenX type from the tri-state area, and overall we're pretty worn out with the spammy, scammy, overpromising advertising and marketing that creates that famous "used car salesman" feel. Maybe we all just saw too many commercials as kids, maybe it's the impact of a post-Watergate world. We're just not great at believing the hype, but we'll certainly spend time seeing if the information, systems, and processes function as promised. We like kicking the tires and get enthused when they hold up to regular wear. As boring or ridiculous as it may sound, real people providing real benefits gets really exciting for us.
That's when a friend suggested professional copywriting. Help businesses help people. Focus on high-quality information and services. Be a part of ongoing conversations that are meaningful, relevant, and transparent. Sure enough, the advent of content marketing makes all of that possible. I'd never thought I'd live to see a time in business when values became acceptable and the word "collaboration" conjured up positive responses, but we're there. It's not that we don't all need to sell anymore, we still do. But now we get to share knowledge and skills that provide a positive transformation and valuable service, rather than feeling like we have to hide behind an outdated philosophy of needing endless magic tricks up our sleeve in order to succeed. The internet is out there. Are you on it?