writing
Most of my writing projects have come from two different industries:
1) health and wellness
2) retail apparel, home, and gift sites
1) health and wellness
2) retail apparel, home, and gift sites
For a larger company, that's often product and/or service descriptions, taking direction on keywords, competitors, and market niche from the project management team. The content can also include blog posts, newsletters, case studies, or entire web pages.
For a smaller company, sometimes projects include a bit of industry research with some content or site revision, as well as new material. While the same categories of content are needed for businesses large and small, there may be more of a research and market differentiation need in the approach.
For a smaller company, sometimes projects include a bit of industry research with some content or site revision, as well as new material. While the same categories of content are needed for businesses large and small, there may be more of a research and market differentiation need in the approach.
consulting
Most of my consulting has come by referral from people familiar with my small business background. I've worked on entire packages of creating template sites with all written text and post-game notes about using online tools. Often the solo entrepreneur or small team requires more event materials for launches, pop-up sales, or workshops.
Sometimes people are working on a major life transition, looking to start, change, or conclude a particular chapter. While I'm not an expert on every industry or technology, I've been able to help women business owners assess, plan, and execute major shifts in who, how, where, and what they work on. The key to that lock is "why".
Sometimes people are working on a major life transition, looking to start, change, or conclude a particular chapter. While I'm not an expert on every industry or technology, I've been able to help women business owners assess, plan, and execute major shifts in who, how, where, and what they work on. The key to that lock is "why".
what type of solution do you need?
What remains a problem and why? You may not have enough assistance for the expansion or hands on deck for a transition. We all have the constant need to keep generating updated material. Or, is it something more significant and not so easily plugged in, like company culture fit, life experience perspective, or an entirely different venture?
writing
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consulting
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your skills
In your professional life, you’re already likely to be an accomplished writer and effective communicator, but lack the time to produce every single piece of copy that your business requires. |
your focus
You may also want to boost the performance of your copy to draw in a larger audience, appeal to a specific client profile, or add to your presence with additional types of content. |
Your growth
Are there missing pieces you need to fill in or new projects that would boost your business? Or do you need to revise and update your materials to improve leads and sales? Let's talk. |